Quick Give
Quick Give is a widget that can be implemented into websites to streamline the donation process. Users would be able to easily donate to a charity in a matter of seconds whilst browsing the web. This project, I created the visual identity alongside some prototypes of the companies informational websites.
This project relies on the idea of users donating through the Quick Give widget. It’s essential to ensure users feel comfortable and feel like they can trust the brand, alongside be able to easily recognise the brand on an overcrowded interface.
This is why I chose to go with bright, bold colours that would stand out in different settings. Whilst creating a friendly, circular icon that creates an essence of what the company do.
The Brand
The Concept
The Problem
In an article by Charity Link, they highlight how the recent cost of living crisis has significantly impacted the amount of donations that charities receive. With charities not receiving enough donations, means that they can’t help as much as they previously have.
The Solution
The concept behind quick give was to create a trust worthy widget that customers can use to easily donate whilst they’re searching online. I wanted to create a bold and bright visual identity that is easily recognisable on an interface.
Process
1. Brief
Analysis of brief
Define Goals
SWOT Analysis
2. Brainstorming
Wire framing
Initial Sketches
Target Audience
3. Visual Identity
Colour Theory
Logo and Brand Design
4. User Testing
Card Sorting
Feedback from Wire frames
5. UI Design
Act on User Feedback
Develop Designs into Figma
6. Prototyping
Moc Ups
Animations
Presenting
The Final Prototype
The final website design is bright and cheerful and shows users how they can make an impact. The design consists of two websites, one for businesses to download the widget onto their websites. Alongside an informational website for customers to understand what the company does.