Eve Magazine
Eve Magazine is an interactive, digital magazine that showcases creative women in industry. The magazine uses haptics and vibrations to create a unique experience for the user.
“Magazines, as we know them, are dying,”
Renard, 2006
It was predicted that when modern technology evolved, print magazines would become obsolete. However, many customers still prefer physical magazines over digital ones. This led me to question: How can we get customers to start reading and interacting with digital magazines?
Many digital magazines in the industry don’t cater to creating an effective and exiting user experience, this is where Eve Magazine will be different. Eve will utilise haptics and vibrations to enhance user experience. Creating a unique sense of freedom for users whilst they interact and explore articles about innovative women.
Brand Image
Eve isn’t just a magazine, it aims to bring together and empower women from creative industries through interactivity. Community lies at the heart of Eve, we want our customers to feel inspired by the brand and discover a sense of endless creativity.
Core Values
Community
Community engagement is crucial as this ensures future loyalty and provides support for customers.
Empowerment is important to be at the front of the brand image as this inspires creativity and grows confidence.
Empowerment
Innovation
Innovation is essential as it encourages customers to push boundaries and unlock creativity.
Target Audience
Eve Magazine will be targeting customer attitudes such as Innovators and Early Adopters. This is due to the idea of connecting women who have had a lot of experience in the industry with women who have just graduated or are considering a career change. Even though Eve Magazine has a clear target audience, brand ambassadors will also be used as part of the marketing strategy. The brand ambassadors will assist in creating engagement and visibility, this will promote the brand's values and image of community which will set a competitive advantage in the digital magazine industry.
The Logo
Eve is elegant yet creative, which is promoted through the logo. The swipe across the three letters highlights unity and community. Whilst the typography is bold and strong the swipe insinuates uniqueness and the idea of pushing boundaries.
