Vivari Communicaitons
Infographics
Alongside advertisement, I was asked to make infographics that visually showed what the Learning Lounge and how it could help healthcare professionals.
Adverts
I used After Effects to create clear and informative advertisements, in cohesion with the brands guidelines. I wanted to incorporate a sense of professionalism within the advert that sowed the website and the brand assets.
Social Media
Creating eye catching content
Working Closely with Healthcare Professionals
450 Followers across platforms
Since the start of 2024 I have been tasked as the content creator for The Learning Lounge, which Is an extension of the company for healthcare professionals to explore extra content relating to their fields . My goal has been to organically grow the social media accounts and create content that attracts Healthcare Professionals. I wanted to create content that was informative, yet bold and exiting.
When I originally started creating content for the companies social media, I decided to create clean and professional designs to fit in with the competition. However, after a couple of weeks I noticed that our target audience were interacting more with some of our bolder, outgoing posts.
This led me to develop and redesign the companies presence to create a more of a playful, exiting presence to attract healthcare professionals. This decision led to more interactions and reposts of our content.
Updated Social Media Content
These are some examples of how I developed the social media posts further by using simple but effective animations. This helped to increase audience retention and impressions amongst platforms.
Throughout my role as the content creator I have learnt how to develop assets and implement them into the brand identity. I really enjoy putting a creative spin on informational topics.